Introduction
Customer loyalty is no longer about points programs or emaildiscounts. In 2025, loyalty is built through engagement.
Gamification is the secret sauce. By weaving in elements like progress tracking, achievement badges, or hidden rewards, retailers are tapping into the psychology of play. It’s the same reason people stay hooked on mobile games—except now, it drives repeat purchases.
Platforms like Adaloom make it simple: you can embed gamified experiences directly into your eCommerce site without hiring a dev team. Think: “Unlock 10% off when you explore the new collection” or “Complete your style quiz to level up.”
The benefits go beyond sales. Gamification makes customers feel like co-creators of your brand. They’re not just shopping—they’re part of the story.
